My logo is the Mayan symbol for Zero. One might assume that this glyph represents a cacao pod or bean, but actually it is a shell. The Mayan symbol is in homage to the origins of chocolate and its role in Mesoamerican culture and history. Chocolate has always been a precious commodity with a measured value. Zero is significant in that it represents the baseline which is the starting point for any creative and laborious endeavor. The craft of chocolate offers a steep learning curve, and there's nowhere to go from here but up.